Sponsorship performance framework provider SponsorLab Ltd today announces the launch of its new ‘StrategyLab’ insight and performance platform. Built on the same principles as SponsorLab, StrategyLab now makes the simplicity and power of its proven sponsorship performance framework available for use with projects and business strategies of any size or type.

Sometimes dumb and happy feels nice.  As they say, ignorance is bliss.  Classic executions of ‘logo-slapping’ sponsorship once felt this...

I’ve been noticing more and more references to Stoic philosophy lately.  Rory McIlroy recently credited part of his progress toward his...

We all know we need to start by setting objectives... but do we do it effectively? This article dives into the importance of getting it right, and how to make sure you do.